India can be the power house of global football according to Diego Forlan
First-ever Indian company Balkrishna Industries Limited (BKT) who becomes the " Official global partner of La-Liga".
On that particular event Uruguayan star also the brand ambassador of La-Liga Diego Forlan said India has the opportunity to become the powerhouse of world football.
" India is extremely passionate about football and has high potential to become stronger in global football. During my time in India, I got to interact with Indian footballers, aspiring footballers and other stakeholders who were invested in building up the football environment in the country. It is good to see an Indian brand like BKT join hands with La-Liga to build more awareness." Forlan addressed the media.
Advantage of this partnership
As La-Liga has a global presence, people from different parts of the globe follows it and this tournament also counted as one of the most viewed leagues of the world. As an Indian brand has become the partner of this big tournament, it will definitely fertile the land of football in India and motivate others to watch and play more football in India.
" La-Liga stands for excellence and is a synonym for football with a capital 'F'." Joint managing director of BKT Shri Rajiv Poddar stated.
"From today on, we are following a new marketing initiative within the Spanish football world, and I'm really glad and proud of it. La-Liga is a brand of unquestionable value. It's an honour to act side by side this name.
"It's a great pleasure that we can strengthen the bond between BCT and the world of sport, and above all the football world with both its rules and dynamics that we find fully in line with our own values, along with determination and the uncompromising wish to win." Mr Poddar added.
On that particular event Uruguayan star also the brand ambassador of La-Liga Diego Forlan said India has the opportunity to become the powerhouse of world football.
" India is extremely passionate about football and has high potential to become stronger in global football. During my time in India, I got to interact with Indian footballers, aspiring footballers and other stakeholders who were invested in building up the football environment in the country. It is good to see an Indian brand like BKT join hands with La-Liga to build more awareness." Forlan addressed the media.
Advantage of this partnership
As La-Liga has a global presence, people from different parts of the globe follows it and this tournament also counted as one of the most viewed leagues of the world. As an Indian brand has become the partner of this big tournament, it will definitely fertile the land of football in India and motivate others to watch and play more football in India.
" La-Liga stands for excellence and is a synonym for football with a capital 'F'." Joint managing director of BKT Shri Rajiv Poddar stated.
"From today on, we are following a new marketing initiative within the Spanish football world, and I'm really glad and proud of it. La-Liga is a brand of unquestionable value. It's an honour to act side by side this name.
"It's a great pleasure that we can strengthen the bond between BCT and the world of sport, and above all the football world with both its rules and dynamics that we find fully in line with our own values, along with determination and the uncompromising wish to win." Mr Poddar added.
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